All About the //M, Baby

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339 BMW dealers were in competition to be awarded the prestigious M center of Excellence, which was only awarded to 31 dealerships. Along with becoming a center of Excellence Schomp also became the states only M Certified dealer. Becoming the 8th BMW dealership to accept such a prominent award and becoming M Certified, Schomp celebrated in style.

From heavy hors d’oeuvres to Denver’s finest BMWs, Schomp covered all the bases in hosting an elaborate event for enthusiasts. Having a few M5s and the new 6 series standing at attention helped to excite the crowd for the main event. Becoming an M Certified dealer means a few things. First, a whole new inventory of performance goodies will be available to add a few ponies under the hood. Second, not only will you get an expert on BMWs to assist you in picking your favorite M, but they will be trained specifically in M performance cars. Finally, if delivery wasn’t already fun enough, you get your very own M playground, specific for delivering your M beast. These three factors add up to make your M buying experience world class leaving nothing to doubt.

While walking through the event, I could tell nothing was left to doubt. The main showroom overflowed with BMW power from a new hardtop convertible M3 to a luxurious 7 series. The upstairs showroom was a teaser for the main event. The basement of Schomp has been converted into the Ultimate Driving M-Showroom for the ultimate enthusiast. In my own opinion this was the ultimate man cave for the BMW aficionado. A TV played a selection of M car video clips, while pieces of BMW artwork dressed the walls. Having a selection of M cars from the 1M to the X6M caused quite the stir but only one car garnered the highest praise, the F10 M5. Only a few new M5s are roaming the countryside and Schomp was able to get its hands on one to let the Colorado community enjoy its sophisticated combination of luxury and performance.

Throughout the evening enthusiasts mingled and shared their opinions on the new F10 M5, but another BMW caused quite the stir. The Isetta, with a white and red paint job, stood out from the crowd of M performance cars and allowed for a chance to look back in time at the minds of BMWs design and engineering teams. With one functioning door that was placed at the front and a small one-cylinder four-stroke engine, the Isetta provided a relaxing view from the thousands of horsepower flexing its muscles a few feet away.

From the elegant 6 and 7 series, showing off their refinement to the M power in the man cave, the M Certified launch party was a major success. Having expert M technicians in Colorado will make any BMW enthusiast sleep sound from now on.